3 ways to justify spending on social networks
To demonstrate social network success, savvy brand marketers must identify what success means, and then understand how it can be tracked.
View Article4 low-cost methods for creating innovative campaigns
Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process.
View ArticleHow to succeed across the social media spectrum
Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.
View ArticleThe secrets behind successful landing pages
First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor.
View ArticleDemystifying the tween demographic
The tween demographic presents a great opportunity for marketers to build a relationship that can last through teen years and beyond. Find out how five brands did it right.
View ArticleHow to hire the ultimate community manager
The wrong person tweeting or writing on a Facebook wall can make a brand look insipid, off-message, or worse. Use this article as a guide to finding and hiring a qualified social media manager.
View ArticleMarketing beyond Facebook and Twitter
To truly capitalize on the benefits that the social web offers, brands must research and explore other opportunities. Read about fantastic alternatives and get started today.
View Article7 essential rules for tablet design
Brands should be creating tablet-optimized experiences that take advantage of the unique features of these devices. Check out these case studies that show best practices in action.
View Article6 design considerations for touch tech
The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule.
View ArticleDesign rules you need to break
The best practices for desktop web design are broken in the mobile world. Here are the conventions that need to be discarded in this new world of touch and multiple device types.
View ArticleResponsive design for dummies
Responsive design is revolutionary in terms of the flexibility it provides web designers as well as business owners. Here are some of the key fundamentals that designers, marketers, and product owners...
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