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3 ways to justify spending on social networks

To demonstrate social network success, savvy brand marketers must identify what success means, and then understand how it can be tracked.

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4 low-cost methods for creating innovative campaigns

Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process.

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How to succeed across the social media spectrum

Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.

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The secrets behind successful landing pages

First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor.

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Demystifying the tween demographic

The tween demographic presents a great opportunity for marketers to build a relationship that can last through teen years and beyond. Find out how five brands did it right.

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How to hire the ultimate community manager

The wrong person tweeting or writing on a Facebook wall can make a brand look insipid, off-message, or worse. Use this article as a guide to finding and hiring a qualified social media manager.

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Marketing beyond Facebook and Twitter

To truly capitalize on the benefits that the social web offers, brands must research and explore other opportunities. Read about fantastic alternatives and get started today.

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7 essential rules for tablet design

Brands should be creating tablet-optimized experiences that take advantage of the unique features of these devices. Check out these case studies that show best practices in action.

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6 design considerations for touch tech

The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule.

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Design rules you need to break

The best practices for desktop web design are broken in the mobile world. Here are the conventions that need to be discarded in this new world of touch and multiple device types.

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Responsive design for dummies

Responsive design is revolutionary in terms of the flexibility it provides web designers as well as business owners. Here are some of the key fundamentals that designers, marketers, and product owners...

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